Plaisentif, Plaisentif,is a toma produced inthe Alpine pastures in full bloom (midJune–mid-July),hence its alternative name of “Cheese delle viole”(“violet cheese”). The production area is concentrated in the Val Chisone, where its manufacture is documented at least as far back as five centuries ago. In 2007 the producers of Plaisentif formed an association and registered their cheese trademark and production protocol with Torino Chamber of commerce. Around 1,000 Plaisent if cheeses are produced annually, each numbered and branded. The “Fiera del Plaisentif” (“Plaisentif Fair”) is held in Perosa Argentina on the third weekend of September, during the “Poggio Oddone Terra di Confine”event, offering gourmets the opportunity to purchase the legendary cheese. Agù’s Plaisentif bears the manufacturer’s name, CE mark and batch number.